Maa Sarada Rice Mills & Industries

West Bengal's FMCG Powerhouse | 44 Years of Purity (1982-2026)

The Visionary Leadership in Durgapur

United Strength of Sharda Group & West Bengal Federation

In a grand ceremony at Vidhan Bhawan, Durgapur, our India Chairman, Shri Navin Shroff, marked a historic milestone by inaugurating the Human Rights Federation program. This high-profile event saw the powerful presence of the West Bengal State President and the dedicated Team of the West Bengal Federation, standing shoulder to shoulder with Chairman Navin Shroff to champion social and industrial excellence.

The event was attended by the Hon'ble Mayor of Durgapur and leading dignitaries. The ceremonial lighting of the lamp by Chairman Navin Shroff, accompanied by the State President and the Federation leadership, was a solemn pledge to the children and the community. Our commitment to humanity was further solidified as resources were provided to the students of the Blind School, proving that the Sharda Group, with its vast Federation network, stands for compassion alongside commerce.

"Under the guidance of Chairman Navin Shroff, the West Bengal State President and the entire Federation Team are committed to ensuring that the purity of Shardha® Rice reaches every household while upholding the values of Human Rights."

Durgapur Office

Corporate Command Center for South Bengal Operations.
Direct Presence in Durgapur's Business District.

Panagarh Logistics

Strategic Sourcing and Distribution Hub.
Connecting the finest Bardhaman paddy to your table.

Our Registered® Quality Arsenal

Shardha® Rice

The Original Quality Benchmark. 44 years of trust and purity.

Maa Sarada Rice

Bengali Tradition in every grain. "বাংলার শ্রেষ্ঠ চাল।"

Shri Shyam's Maa®

A divine blend of aroma and texture for the elite kitchen.

Sarada Rice

Premium Sortex Rice for everyday health and taste.

Strategic Core	Standard of Excellence	Why It Matters
Processing	Collaborations with Ultra-Modern Sortex Mills	Zero-impurity and high nutritional value.
Governance	Chairman Navin Shroff's Direct Supervision	Accountability from Panagarh to Durgapur.
Social Equity	Human Rights & Philanthropy Support	A brand supported by the WB Federation Team.
Trademark	Registered® Statutory Protection	Confidence against duplicate local brands.

Why Sharda Group Dominates the West Bengal Rice Sector

The Sharda Group, with a formidable legacy of 44 years since 1982, has redefined the Rice wholesale market in Bardhaman and Durgapur. Under the leadership of Naveen Shroff, supported by the West Bengal State President and Federation Team, we have established an impenetrable supply chain. By utilizing the most advanced Z-Series Sortex machines in the region, Shardha® Rice provides an unmatched culinary experience. Our presence in Panagarh and the successful event at Vidhan Bhawan Durgapur highlight our stature as an FMCG Hub that commands respect and trust nationwide.

Common Inquiries (FAQ)

1. Is Sharda Rice processed in West Bengal? Yes, our premium grains are sourced and processed in the most advanced modern mills of Bardhaman under the strict quality standards of Sharda Group India and the supervision of the local leadership.

2. What brands fall under Sharda Group in Bengal? Our prominent Registered® brands include Shardha®, Maa Sarada, Sarada Rice, and Shri Shyam's Maa Sarada Rice®.

3. How does Sharda Group support the local community in Durgapur? Through the Human Rights Federation, our Chairman Naveen Shroff, along with the West Bengal Federation Team, actively supports local schools and organizations like the Blind School.

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Explore Our Product

The Definitive Guide to Premium Rice in West Bengal: The Sharda Legacy

When discussing the best quality rice in West Bengal, one name resonates with unparalleled trust—Sharda Group India. Established in 1982, our journey through the fertile lands of Bardhaman and the industrial corridors of Durgapur has set a national benchmark. For 44 years, our commitment to delivering Maa Sarada Rice and Shardha® Rice has been unwavering. Under the visionary leadership of Chairman Navin Shroff, we have bridged the gap between traditional agricultural values and modern FMCG excellence.

Strategic Sourcing & Quality Benchmarks

Our dominance in the Panagarh and Durgapur belts is no coincidence. By leveraging high-level collaborations with elite Sortex Rice Mills in Bardhaman, we have perfected the art of "Controlled Sourcing." This ensures that every bag of Sarada Rice or Shri Shyam's Maa Sarada Rice® undergoes rigorous Z-Series laser sorting, removing every speck of impurity while retaining the natural vitamins and minerals.

The Sharda Quality Matrix: Bengal Edition

Product Pillar	Technical Specification	Consumer Advantage	Legacy Badge
Shardha® Premium	Multi-Stage Polished, Long Grain	Non-Sticky, High Protein Content	Original Estd. 1982
Maa Sarada Rice	Aromatic Traditional Sortex	Exceptional Taste for Bengal Cuisine	5 Lakh+ Happy Families
Shri Shyam's Maa®	Laser-Sorted Elite Selection	Gourmet Texture for Special Occasions	Registered® Trademark
Sarada Wholesale	Bulk-Processed Grade A Paddy	Consistently Low Impurity Levels	Durgapur/Panagarh Hub

A Socially Responsible Corporate Giant

Our influence extends beyond the markets of Durgapur and Bardhaman. The Sharda Group, led by Chairman Navin Shroff, is deeply integrated into the social fabric of West Bengal. From the historic Vidhan Bhawan Durgapur event supported by the Mayor to our continuous aid for the Blind School, we represent a brand that feeds both the body and the soul. This blend of FMCG prowess and philanthropic leadership makes us the most trusted name for millions.

Strategic FAQ for West Bengal Operations

Why is Sharda Group considered the best FMCG hub in Panagarh? With a 44-year legacy and direct leadership from Chairman Navin Shroff, we offer an integrated supply chain that local traders cannot match in scale or quality.

How do you ensure the authenticity of Sarada Rice? Every authentic bag carries the Sharda Group seal and is protected under Registered® Trademarks, ensuring customers get the original product every time.

What is the contribution of Sharda Group to Durgapur's social welfare? Through the Human Rights Federation, we have organized massive outreach programs at Vidhan Bhawan, supporting local schools and marginalized communities.

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